# Grow business with analytics & insights

See how campaigns impact your bottom line. Spot gaps in product and service adoption. Craft winning strategies to maximize results.

## Measure what matters

Go beyond measuring click-through rates. Compare your adoption benchmarks (e.g., direct deposit enrollment rate) or campaign goals to actual campaign performance.

## Calculate your monetary contribution

Calculate the monetary value the platform delivered to your institution.

- A blue trophy is displayed when beating the platform average.
- A green trophy is displayed when you are the top performer of a given value driver.

## **Compare your performance**

- See how your performance stacks up to other institutions using the platform.
- Compare the performance of multiple campaigns side-by-side.
- See which campaigns perform best in achieving particular objectives.
- Easily leverage the best-performing assets.

## See data visualizations

- Detect objective completion trends over time.
- Analyze data by month, quarter, or year.
- Discover new optimization opportunities.

## Know your audience

- Easily see which customers or members have specific products and services - and who can adopt them.
- Know how many people are enrolled in campaigns and how they are engaging.

## Understand widget & tool usage

- See how customers and members interact with widgets and tools. Understand how those interactions impact behavior.
- Automatically retarget customers and members with personalized campaigns based on their actions or inactions.
- Instantly deliver personalized offers based on survey responses.

## Drill in for additional insights

- Understand where and how your objectives were completed to attribute the impact.
- Filter your data to drill in on particular objectives (e.g., direct deposit enrollment) to determine whether particular campaigns resonate.
- Filter your data by date range to discover seasonality trends, measure the omnichannel marketing impact, and report on time-specific goals.
- Access detailed analytics to understand customer and member trends on a deeper level.