Don't market to accounts. Build relationships with people.
Make sense of multi-product households. Relate to them holistically.
A relational data model is vital
Most platforms use flat data models. They’re fine for e-commerce. They don’t understand multi-product or household relationships. You’ll waste time manipulating data.
Our platform uses a relational data model. Connect customers and members to products, households, and businesses. Spot behavioral shifts. Deliver personalized campaigns that motivate action.
Automatic targeting gets results 24x7
Set targeting rules once. Campaigns automatically trigger as contacts meet the criteria. Target based on contact, account, and business objective data points.
Retargeting builds relationships
Leverage insights and retarget account holders based on their behaviors. Deliver timely information and offers.
- Offer a personal loan after multiple low-balance alerts.
- Suggest Courtesy Pay when accounts have insufficient funds.
- Share education and offer Overdraft Protection to low-balance and negative-balance account holders.
Use our Survey Widget to glean insights and trigger personalized campaigns that convert
- Instantly deliver mortgage offers when people report wanting to buy a house.
- Detect major life events that signal additional product needs (e.g., getting married, having a baby, etc.)
- Remind account holders to set up direct deposit when the platform detects the action is incomplete.
Multi-product campaigns keep them on track
Most platforms make you communicate about one account at a time. What if someone has three CDs coming up for renewal?
Let people take action on multiple accounts
- CD Renewals
- Expiring Loans
Digital beats mail in emergencies
Institutions mail NSF and low-balance notifications because other platforms make it hard to deliver the same notification twice. People don’t hear about problems for days.
Deliver information and offers that help them get back on track
- Overdraft
- Insufficient Funds
- Low/Zero Balances
- Business Account Minimums & Limits
Secure data sharing helps during lock-out
Institutions can’t share login and other sensitive information over the phone. People must wait for the mail or drive to the branch for help.
Use our platform to help account holders get back on track. Instantly and securely share what they need.
- Failed Login
- Failed Debit PIN
- Forgotten Account & Member Numbers
Purpose-built means importing data is easy
The platform is built to support bank and credit union data. You may import data via API, SFTP, or CSV upload. Using these methods, we can integrate any core, online banking solution, online account opening solution, or customer relationship management platform.
Use our Data Connector tool to share and update data across systems via APIs, webhooks, file transfer support, or hundreds of standard data connections. Quickly get data into our platform or export platform data to update other systems:
- Core banking system
- Digital banking system
- Marketing or email automation (e.g., Marketo, Salesforce Marketing Cloud, Hubspot, Constant Contact, etc.)
- CRM (e.g., Adobe, Salesforce, etc.)
Get the platform that understands your data
Make sense of multi-product households. Relate to them holistically. Make core system data understandable.
Your marketing platform holds you back
Most marketing automation platforms use flat data models. They’re fine for e-commerce but don’t understand multi-product or household relationships. Every time you import data, you’ll waste time relating customers and members to their accounts.
Save time with a relational data model
Your core banking system uses a relational data model. Customers or members are associated with their accounts. Our platform also uses a relational model. It makes banking data easy to leverage and translates product codes into something people understand.
Spot behavioral shifts. Deliver personalized campaigns that motivate action. Stop wasting time. Easily connect customers and members to products, households, and businesses.
How it works
Customers' and members' Unique IDs and our relational database automatically associate all of the products and services people adopted. Your Unique Product Codes contain all relevant product attributes (e.g., product descriptions, vanity product names, eligible services, etc.). When you update product attributes once, they populate everywhere.
Get results 24x7 with automatic targeting
Set targeting rules once. Campaigns automatically trigger as contacts meet the criteria. Target based on contact, account, and business objective data points.
Popular Use Cases:
Cross-sell
Target account holders that don’t have a particular product and meet your cross-sell criteria (e.g., they do not have a CD but have a checking or savings balance of $25K+)
Account alerts
Institutions mail notifications because other platforms make it hard to deliver the same notification twice. People don’t hear about problems for days. Power near real-time account alerts via text message and email for failed debit PIN, failed login, insufficient funds, etc.
Multi-product campaigns
The platform offers flexibility in communicating with customers and members with multiple accounts.
Choose from 2 options:
Set targeting conditions and communicate about each product individually. Make it easy for customers and members to take action on each item separately (e.g., expiring CDs)
Set targeting conditions and communicate about multiple products at once. Make it easy for customers and members to take action on all items (e.g., expiring CDs)
Deepen relationships with retargeting campaigns
Leverage insights to retarget account holders based on their interactions. Deliver timely information and offers.
Card transactions
Target contacts who update their card on file for certain retailers and use that data to offer special rewards (e.g., Black Friday promotions).
Courtesy pay
Target contacts who incur insufficient funds and let them enroll with an eSignature.
Overdraft protection
Target contacts who repeatedly overdraft or have low balances. Deliver education and overdraft protection offers. Help them develop healthy habits to manage their money.
Direct deposit set up
Automatically remind people that they still need to set up direct deposit, and use our Direct Deposit Widget to make it easy.
Full paycheck direct deposit
See that a contact deposited a percentage of their paycheck and retarget with offers to get the full paycheck.
Account Table Widget
Display multiple accounts
This completely customizable widget shows all of a customer’s or member’s accounts that meet your targeting criteria. If sensitive data fields are present, details will be hidden until the account holder is authenticated. It’s easy to implement. Simply drop the widget into a page with a click, pick the columns that match your campaign, and adjust the colors and styles to match your brand.
Reveal account details to drive adoption
Use our Secure Personalization Widget to let customers or members reveal sensitive information when they authenticate themselves with a secure token.
Safely display private data like usernames and account numbers so people can enroll in account-related services. Guide them through system upgrades and M&A events.
Help during lockout with data they’re missing
You can’t share login and other sensitive information over the phone. Account holders must wait for the mail or drive to the branch for help. It prevents them from engaging.
Help them get back on track during M&A, system upgrades, and routine events. Instantly and securely share what they need.
- Failed Login
- Failed Debit PIN
- Forgotten Account & Member Numbers
Make core data understandable
Let’s face it: Consumers won’t understand core system product details. Our platform translates core data into something people understand.
Assign product names, descriptions, and service eligibility criteria to product codes straight from your core or other platforms already in your tech stack. Update account details once to make global changes.